China Online Shopping Grows 2.8-Fold Over RSCG in Q2 2013

According to Q2 2013 China Online Shopping Report released by iResearch, GMV of China Online Shopping market hit 437.13 billion Yuan, up 45.3% compared with the same period of 2012. As to online shopping market structure, B2C accounted for 36.1%, up 2% over Q1 2013. According to the share of online shopping market, Tmall and JD took a combined share of 67.9%, leading B2C and independent B2C market separately.

GMV of China Online Shopping Market in Q2 2013

According to iResearch, GMV of China online shopping market attained 437.13 billion Yuan, up 24.2% QoQ and 45.3% YoY. The data from National Bureau of Statistics of China shows that total retail sales of social consumer goods was 6.03 trillion Yuan in Q2 2013, up 8.7% QoQ. GMV of online shopping took the share of 7.3% in total retail sales of social consumer goods and QoQ growth rate of online shopping GMV was 2.78 fold over growth of retail sales of social consumer goods.

iResearch analyzes that China online shopping market experienced “price wars” in Q2. Major e-commerce companies declared the “price war” one after another with the promotion modes of anniversary celebration, cash back, the low price, discount, coupon etc. to stimulate consumption, attract online shoppers’ participation and raise online shopping GMV, up nearly 50% YoY. Meanwhile, there is no doubt that the “non-intervention” attitude of Ministry of Commerce of the People’s Republic of China further drove the development of e-commerce industry.

B2C Market

According to iResearch, GMV of China B2C online shopping market including B2C on C2C platform in Q2 hit 157.61 billion Yuan, up 2% compared with Q1 and occupied 36.1% in the overall online shopping market. As to the growth rate, YoY growth rate of B2C online shopping market in Q2 was 77.4%, 2.4 fold over C2C online shopping market growth.

iResearch analyzes that growth B2C share is attributed to the following reasons. Firstly, “price war” in Q2 was mainly launched on B2C platform, which lead the online shoppers’ attention to B2C; Secondly, online shoppers’ attitude towards online shopping tended to be rational due to the increasing demand on goods quality. Thirdly, the low price advantage of traditional C2C platform was not as attractive as before, resulting in the increase of B2C share indirectly.

Market Structure

In Q2, B2C market structure was similar to last quarter, that is, Tmall and JD kept leading position in B2C and independent B2C market separately. Tmall occupied 50.8% in B2C online shopping market by GMV. In other B2C companies, the YoY growth rate of Suning, Tencent, Gome, Yihaodian and Vipshop were higher than the overall growth of B2C industry.

In the independent B2C market, JD accounted for 43.9%, slightly up over last quarter. Suning occupied 12.9% in independent B2C market, up 1.7% QoQ. The share of Amazon China, 51buy.com and Vipshop were over 5% in Q2. The combined share of top 9 companies was 86.8%, indicating that the competition in B2C market got fiercer and the market structure further concentrated.

All the major e-commerce companies participated in the price war and “price war” has become a kind of marketing method, rather than just way to compete for market share. Also, the goal of the price war was not price cutting, but to stimulate consumption at the greatest extent possible.

iResearch analyzes why e-commerce enterprises frequently launch price war. On the one hand, if not following the trend of price war, e-commerce companies will fall behind other competitors in the market. But participation in price war does not mean they can change their position in the market. On the other hand, the online shoppers tend to be more rational, and the price wars are not as attractive as before. In the long-term, the e-commerce companies shall not just relay on low price to attract consumers, but to strengthen the management of the supply chain through the platform construction and to take advantages in the suppliers and the channels.

iEcTracker Data

According to the measuring data of iEcTracker, mobile phone sales on JD and Tmall took over 70% in B2C mobile phone sales market in May 2013. However, both the sales of JD and Tmall declined slightly since March. 51buy and Suning followed closely with a combined share about 20%.

As to sales of different brand mobile phone, top 10 well-sold mobile phones are dominated by foreign brands. Nokia 1010 and iPhone 4 White ranked top two on the list. As Xiaomi provided more chance to purchase the phone, Xiaomi 2 was favored by the fans with M2 and M2S on the top 10 well-sold list.

iEcTracker is a kind of third-party measuring product launched by iResearch, providing retailing data of China major e-commerce platforms. By measuring retailing data of these platforms, iEcTracker helps e-commerce platforms and brand manufactures understand the industry structure, realize advantages and disadvantages in the process of development, know user behavior, and then improve product design, make rational marketing program and offer data reference and relevant recommendations.

China Cross-border E-commerce Market Tops 2.3 Tn Yuan in 2012

According to iResearch, the value of transactions in China cross-border e-commerce market reached 2.3 trillion Yuan in 2012, up 31.5% compared with 2011, occupying 9.5% of total imports and exports. China cross-border e-commerce market was still in the preliminary stage, with immature software and hardware condition. Besides, it was difficult for any party of the industrial chain to expand market due to the complex factors such as policy and legislation environment, business climate, capital market, cultural context, and acceptance of users and enterprises. Therefore, iResearch deems that with joint cooperation among the whole industrial chain, a top-down developmental strategy guided by policies is conducive to the industry’s rapid development.

Significance of Cross-border E-commerce

Based on the publicly available information released by National Bureau of Statistics, iResearch found China outmatched America by imports and exports in 2012 for the first time, becoming the country with the largest import and export market. Specifically, China’s imports and exports reached 12.3 trillion Yuan and 13.9 trillion Yuan respectively in 2012, up 8.6% YoY and 12.4% YoY respectively, while growth rate falling 10.9% and 2.8% respectively.

iResearch attributes the downfall of China’s imports and exports in 2012 to the following three factors. Firstly, demand of external market changed. Secondly, due to tremendous increase of asset price and basic cost such as Chinese labor, land, energy and resources, as well as continuous appreciation of RMB, comprehensive cost of Chinese export hence rose excessively. Consequently, the advantage of Chinese export was undermined. Thirdly, trade friction against China grew continuously.

Under this background, rapid development of cross-border e-commerce will bring far-reaching significance and great value for a sustained stable development of China import and export trade. On one hand, compared with traditional foreign trade, cross-border e-commerce can effectively condense the intermediate link, resolve excess capacity, rebuild internationally industry chain, promote transformation of foreign trade, and increase global competitiveness. On the other hand, e-commerce websites provide channels for the development of small and medium-sized enterprises thanks to their multiple advantages — massive commodity information database, personalized ad push, smart commodity retrieval, word of mouth recommendation, and convenient payment mode. Besides, cross-border e-commerce was targeted at merchants and consumers from more than 200 countries and areas in the world; hence it had great market potential. Moreover, by the vigorous push of Chinese government and enterprises, cross-border e-commerce formed a clear and complete industry chain covering marketing, payment, logistics, and financial services, which laid the groundwork for further development of China cross-border e-commerce.

Great Potential of China Cross-Border E-commerce Market

According to the statistical data of iResearch, total value of import and export trade of China cross-border e-commerce market reached 2.3 trillion Yuan in 2012, up 31.5% YoY. However, in China’s total import and export trade, the share of cross-border e-commerce transactions was still quite small, only occupying 9.5%. iResearch predicts that value of China cross-border e-commerce transactions will take an increasingly large share in China import and export trade under the condition of continuously rapid growth. It is estimated to reach 6.4 trillion Yuan in 2016, with 18.5% share.

Seen from global market, with reinforced economic globalization, free trade and regional economic integration, as well as increasing bilateral and regional free trade agreements, international industry expanded from processing and manufacturing link to both ends of the industry chain, bringing opportunities to the expansion of Chinese industrial chain and optimization of resource distribution. Secondly, the procedure of industrialization and urbanization in emerging economies and developing countries was accelerated, and hence their economy was likely to keep a rapid development. This provided another support to China’s market expansion. Thirdly, scientific and technological innovation cultivated emerging industries, boosted industrial upgrading, promoted clarification of international division, pushed industrial trade development, and expanded global trade market.

Seen from China’s market, with obvious improvement of industrial system, infrastructure, labor quality and growing ability to scientific and technological innovation, comprehensive advantages of export industries was further enhanced. Secondly, upgrading of industrial chain and rising of people’s living standards drove the import of various means of production and life. Thirdly, rapid development of emerging strategic industries pushed the import and export of related products and technologies. Besides, the opening of specific market for foreign trade offered new room for the growth of foreign trade. Fourthly, since China mid-west development and border area’s opening were encouraged by the government, invest environment of mid-west areas and border regions became much better. As a result, their ability to draw investment and to transfer industry got lifted, which launched a new pad for the rapid development of import and export trade.

The information above is from iResearch’s newly released report on China cross-border e-commerce market from 2012 to 2013. This report covers the current status and profit mode of cross-border e-commerce market in China and worldwide respectively, as well as the current operating and major demand of representative enterprises of cross-border e-commerce. The report expounds the influence and value of cross-border e-commerce for China’s economic development, estimates the developmental trend of cross-border e-commerce industry, and figures out the existing problem in China cross-border e-commerce industry. Meanwhile, through survey on Chinese cross-border online shoppers’ basic features, online shopping behavior and preference, this report at last gave strategic suggestions on boosting the development of China cross-border e-commerce industry based on its current situation, developmental trend, problems and opportunities.

Baidu’s prepare to start U.S. travelling Initial Offer with Qunar.com

Baidu Inc. (BIDU)’s travel-booking service Qunar.com Inc. is planning a U.S. initial public offering that may raise about $150 million, said two people with knowledge of the matter.

Qunar, which runs China’s most popular mobile travel app, is working with Deutsche Bank AG and Goldman Sachs Group Inc. on the sale, said the people, who asked not to be identified because the process is private. An IPO may take place as early as in the fourth quarter, they said.

Baidu, operator of China’s largest search engine, paid $306 million in 2011 for a majority stake in Qunar to tap the country’s growing travel market. The travel site’s search coverage includes about 1,250 travel agencies, 125,000 flight routes and more than 468,000 hotels, according to its website.
Qunar, which means “where to go” in Chinese, didn’t immediately respond to an e-mail seeking comment on the IPO.

Qunar expects to double sales this year to about 1 billion yuan ($163 million), helped by an expanding middle class and rising use of its mobile application, Chief Executive Officer Zhuang Chenchao said in January. The company generates most of its revenue through advertising. It had about 43 million users at the end of June, according to its website.

The site will hire “hundreds” of software engineers this year as it tries to let users do as much as possible online, Zhuang said in January.

Source:Bloomberg

Facebook get more Advertising in Hong Kong

 

The mobile phone maker said the Xperia vaulted to the top of the best-selling Android smartphones in Hong Kong about three weeks after the campaign was started, driven by the interest generated on Facebook.

“We reached 3.5 million Facebook users within three weeks. It proves that quality content on social media is an effective way for a brand to engage consumers and achieve good business results,” said Michelle Au, Sony Mobile’s general manager for Hong Kong and Taiwan operations.

Facebook, which has more than 1 million active advertisers worldwide, aims to step up development of online and mobile marketing campaigns in Hong Kong, where it estimates more than 60 per cent of the population access the social network each month.

Jayne Leung Yau-mui, the director for North Asia at Facebook, said: “We see a lot of opportunities to work with advertisers in Hong Kong. Mobile is a big trend.”

That optimism stems from Facebook’s strong market penetration in the city, which made it the biggest social network used in Hong Kong. Its internal estimates show about 4.3 million active monthly users as of June 30, of which about 3.5 million accessed the social network on their smartphones and media tablets.

Asked about competition from fast-growing social messaging platforms such as Tencent’s WeChat and Line, Leung said: “Facebook is not just a communications tool.”

She pointed out that the site’s users express themselves in various ways and have a wide breadth of connections.

Citing data from research firm eMarketer, Facebook calculated about 2.9 million people in Hong Kong on average visit its site every day. Of that number, about 2.4 million do so on their mobile devices.

The company’s worldwide numbers are loftier. It estimated 699 million daily active users on average as of June 30, with 469 million using the site on their mobile devices. It also recorded 1.15 billion monthly active users as of June 30, with the number of people logging on with their mobile devices reaching 819 million.

In July, Facebook reported that mobile advertising accounted for 41 per cent of its US$1.6 billion global advertising sales in the second quarter. Its revenue in the past quarter grew 53 per cent to US$1.81 billion from US$1.18 billion a year ago.

Leung, who runs operations in Hong Kong and Taiwan, said Facebook’s direct engagements with advertisers and advertising agencies in the city started in February 2011, when the company set up shop in Quarry Bay. It was the second office that Facebook opened in Asia after Singapore in September 2010.

She declined to provide the number of advertising clients Facebook has in Hong Kong, but said the company typically worked with four types of clients: e-commerce firms, mobile application developers, small and medium-sized enterprises, and large brands.

E-commerce site Reebonz has used Facebook to target a specific demographic in Hong Kong: female, between the ages of 18 and 35.

CottonWork, which sells custom-made shirts online, is one of Facebook’s active local SME advertisers, as is Hong Kong-based 6waves, an independent publisher of games for mobile app platforms and social networks.

Leung said campaigns by large brands, such as Sony Mobile and Ocean Park Hong Kong, relied on the broad reach of Facebook to engage the large audience they want.

“We are getting good traction in Hong Kong because marketers are now following where the eyeballs are,” she said.

Last month, media-monitoring firm admanGo reported that advertising spending in online media in Hong Kong rose 37 per cent to HK$297 million in July, up from HK$216 million a year ago.

However, campaigns targeted at mobile device users grew larger, at 583 per cent to HK$46 million last month from HK$7 million a year earlier.

Advertising spending in the city rose 10 per cent to HK$3.71 billion in July, from HK$3.37 billion a year ago.

Jennifer Ma, the director of sales and marketing at admanGo, said digital advertising had risen significantly in recent years. “Cosmetics and skincare products have been mostly promoted in print media, especially magazines, but more marketers have shifted their focus to online and mobile campaigns,” Ma said.

She cited as an example Biotherm, the French luxury skincare brand owned by L’Oreal, which invested about 85 per cent of its HK$5.3 million advertising spending in July on digital campaigns.

Source： South China Morning Post

China Mobile SNS Traffic Significantly Increases in Q2 2013

The penetration of social networking services (SNS) exceeded 90% on PC in Q2 2013, entering a mature development stage. Overall, mobile SNS traffic increased dramatically. Especially, the traffic of microblog and SNS has obviously transferred to mobile app, even microblog app rose over 40% traffic. The monthly time spent on WeChat reached 440 million hours in May 2013, taking the first place in the SNS Apps rankings and followed by Sina Weibo.

According to the iUserTracker measurement data, SNS penetration in Internet users reached 93.9% in May 2013, ranking the fourth after instant messaging, online video and searching service among the main internet services on PC. Monthly unique visitors of SNS hit 441 million, up 1.1% from a year ago, leading the growth rates of Top 5 Internet services. Generally speaking, traffic of PC internet services experienced stable growth and SNS entered a mature development stage.

Mobile SNS app traffic grew significantly in Q2 2013, completely different from PC SNS traffic.. Comparing with August 2012, the monthly time spent on SNS App increased 77.7%, but monthly time spent on PC SNS decreased 34.3% in May 2013. According to iResearch analysis, PC SNS witnesses a robust development on mobile. More time spent is split to SNS App from PC SNS.

According to iUserTracker and mUserTracker measurement data, as two most important sub category services, the traffic of both SNS and Microblog was shifted to their app in different degree. In May 2013, monthly time spent on PC microblog and microblog app shared 59% and 41% respectively, while monthly time spent on PC SNS and SNS App accounted for 74% and 26% respectively. In accordance with the analysis of iResearch, microblog stream could be better combined with mobile devices, improving user browsing experience in fragment times. At the same time, the media attribution of microblog satisfies the users’ demand of obtaining information anywhere and anytime. On the other hand, SNS has more functions such as photo album, blog, game and applications. Therefore, users prefer browsing social networking website via PC.

In accordance with mUserTracker measurement data, the monthly time spent of WeChat reached 440 million hours in May 2013, increased 2.5 times compared with the 130 million hours in August 2012 and topped all SNS Apps. Sina Weibo followed with the 170 million hours’ monthly time spent, up 49.3% in contrast with August 2012. iResearch considers WeChat as a comprehensive SNS product with media and social attributions rather than a simply instant messaging product，with the constant improvement of the product form. The opening of public platform and the active friend circle also promoted the user viscidity of WeChat. In the future, WeChat will exert its influence on the SNS.

Merger and Multiscreen Hot in China Online Video Market

In Q2 2013, revenue of China online video hit 2.85 billion Yuan, up 43.0% compared with Q2 2012 and 30.6% compared with Q1 2013. Under the integration of the online video industry, the market share of mainstream video companies was expected to further rise.

Revenue of China Online Video Market

In Q2 2013, China online video industry attained 2.85 billion Yuan, growing 43.0% YoY and 30.6% QoQ. In this quarter, growth of online video market revenue was attributed to increasing of online video advertising revenue which is driven by rising advertisers.

Along with the popularity of smart devices, Netizen gradually shifted from PC to mobile device. Major video companies took mobile video as the strategy focus.

Online Video Advertising Revenue

In Q2 2013, advertising revenue of China online video industry was 2.14 billion Yuan, up 49.0% YoY and 39.0% QoQ. The advertising revenue still accounted for the largest share in the online video industry, up to 75.2%.

iResearch thinks that, the rapid growth of online video advertising market reflected that the media value of online video companies was increasing. In the future, the growth engines of online video advertising market will be the growth of advertising price, the improvement of advertising selling rate in the second tier and below cities as well as the growth of mobile video advertising sales.

Online Video on PC vs. Mobile Device

In May 2013, the share of online video on mobile devices was 8.8% by effective viewing duration, up 50% from August 2012.

At present, the PC is still the major channel for online video viewing. But the quick rising share of mobile online video by effective viewing duration showed that users had developed into the habit of viewing online video on mobile devices. Furthermore, it would continue rise rapidly in the future.

In Q2 2013, the top three industries by their spending on online PC video advertising are food & beverage, cosmetics & toiletries and transportation, sharing 22.9%, 17.1% and 10.5% respectively. Meanwhile, the cosmetics & toiletries advertiser’s expense on mobile video advertising accounted for 64.9%, much higher than advertisers from other industries.

At the current stage, compared with the advertisers on PC, the types of mobile video advertisers are relatively fewer. Therefore, mobile online video advertiser market is expected to be explored.

According to iResearch analysis, as online video industry enters the frequent merger & acquisition period, there will be more merger & acquisition cases since the merger of iQIYI and PPS. Youku Tudou, iQIYI & PPS, LeTV, Sohu Video (tv.sohu.com), Tencent Video (v.qq.com), PPTV will be the major players in the online video market. Besides, mobile video brought some new uncertain factors and the competition pattern of mobile video maybe quite different from PC video.

Huge growth on Chinese online shopping market up 181.1% in Q2 2013

Huge growth on Chinese online shopping market,China Mobile Commerce Shopping Market up 181.1% in Q2 2013

According to the statistical data of iResearch, GMV of China mobile shopping market surged to 37.52 billion Yuan in Q2 2013, up 181.1% from a year ago.

Mobile Shopping GMV in Q2

According to iResearch, GMV of China mobile shopping market reached 37.52 billion Yuan in Q2 2013, up 181.1% compared with Q2 2012 and up 40.7% versus Q1 2013.

iResearch attributes the development of China mobile shopping market in Q2 2013 to the following two factors. Firstly, influenced by promotions of e-commerce enterprises on June 18th in Q2, the involved e-commerce enterprises’ transaction value on mobile devices therefore had a robust growth. Secondly, since traditional e-commerce companies invested more money in mobile devices and upgraded their mobile devices to cater to users’ demand and improve user experience in order to extend their users to mobile devices.

Penetration of Mobile Shopping in Q2

According to iResearch, penetration rate of mobile shopping in the whole online shopping market increased stably and was expected to increase by 8.6% in Q2 2013, up 1% versus Q1 2013.

iResearch analyzes that there are two factors contributing to the change of mobile shopping penetration, namely, device and the Internet. On one hand, with growing smartphone ownership and 3G Internet usage to some extent influenced the penetration of mobile shopping. On the other hand, the low growth of online shopping on PCs indirectly caused rising of mobile shopping penetration.

Major Players in the Mobile Shopping Market

From panoramic view of mobile shopping market in Q2 2013, the top three e-commerce enterprises by mobile shopping GMV were still Taobao, JD.com, and Tencent e-commerce. The total share of these three e-commerce giants occupied more than 80% of the mobile shopping market. Additionally, Taobao Wireless accounted for 76.2% and Mmb.cn took the share of 1.1%, surpassing that of Suning.com.

iResearch summarizes that as a C2B social product WeiTao launched by Taobao Wireless in April bring a second opportunity to Taobao Wireless, and hence Taobao share in mobile shopping increased. Besides, as Jd.com, Tencent, and Suning.com all increased their investment in mobile shopping, market share of these traditional e-commerce enterprises remained stable. As an independent mobile e-commerce enterprise, Mmb.cn celebrated their 7th business anniversary, adding categories of their goods. As a result, average revenue per customer and user base increased. For some factors worked together, its transaction value had an explosive growth in Q2 2O13.

Mobile Shopping Trend

Early in 2011, the former CEO of Alibaba, Ma Yun, advocated the Taobao.com should make full use of social networking service in the annual meeting. Now WeiTao launched by Taobao Wireless is a good try in the plan, aiming to raise Taobao Wireless competence by means of the C2B product.

According to the data released by Taobao, WeiTao has attracted 3000 official accounts run by Taobao sellers, shopping guides and public media, as well as 60 million Taobao subscribers since the closed beta test. At present, the only function of WeiTao is shopping guides and its social e-commerce wasn’t fully opened yet. However, it is reported that this model of social e-commerce had brought certain growth to the transaction volume of participating merchants. With wide popularity of SNS and its users’ easy acceptance, the combination between social networking service and e-commerce is doubtless nothing but beneficial. With the gradual development of social e-commerce model, the super mobile shopping markets, which are combination of mobile shopping platforms and social e-commerce, will lead the mobile e-commerce trend.

Online Advertising Market Picks up in China Q2 2013

• China online advertising revenue reached a new high.

In Q2 2013, China online advertising revenue reached 23.26 billion Yuan, up 17.4% compared with Q1 and 27.4% versus Q2 2012, according to iResearch.

Since Q1 is off season for online advertising market, it picked up in Q2 2013 and was expected to maintain growth. The online advertising industry was closely related with economic environment. In China, economy entered into the moderate growth stage from high growth stage and experienced adjustment in industry structure. In the whole , it would keep stably increasing. Under the background, online advertising was expected to embrace a stable growth in the future.

In Q2 2013, unique visitors (UV) of major internet services such as online search, online video, internet news and navigation obviously rose, which was an important index showing that online advertising rebounded. Meanwhile, unique visitors of main websites tremendously increased, For instance, UV of NetEase, TaobaoandeTaoincreased more than10% over Q1. UV of Sina, Sohu and iFeng was up 7% compared with Q1.

Shares of search engine advertising and video advertising increased constantly.

In Q2 2013, share of search engine advertising in online advertising continued growing to 36.4%. Share of vertical search advertising and brand advertising slightly decreased to 22.4% and 21.2%. Video advertising maintained growth with 6.7% share. But shares of brand advertising, rich media, classified advertising and text link all experienced falling.

According to iResearch analysis on the forms of online advertising with growing market share, the leading search services companies such as Baidu, Google China and Sogou will project the sustained development of search engine advertising. At the same time, Qihoo 360, as a new player, will also help to expand search engine market.

Rising vertical search advertising mainly comes from the rapid growth of Taobao searching business. As the main driver, the promotions and hot sale of summer products in Q2 increased visits of online shoppers, leading the rising of vertical search advertising.

As for online video advertising, structure of online video industry changes constantly and its market concentration increases. Online video websites already became an important channel to roll out film and TV video contents. Hit film and TV plays, variety shows and self-made TV plays constantly caused high audience rating. Therefore, market value of online video websites keeps rising and online video advertising is also experiencing a rapid growth.

Top 10 internet company rankings kept stable by advertising revenue.

In the top 10 China companies by online advertising revenue, Baidu’s and Taobao’s online advertising revenues increased to 7.56 billion Yuan and 5.61 billion Yuan respectively, still keep leading in Q2 2013.

Among all companies, Qihoo 360, Taobao and Sohu experienced soaring growth and their growth rates all surpassed 40%.

Advertising revenue of Qihoo 360 mainly comes from its Navigation. At the same time, monetization capability of search engine advertising was improved ceaselessly, bringing high-growth future.

Numerous small and medium-sized retailers on Taobao platform worked as a foundation of its advertising, pulling the increasing of Taobao advertising. In Q2 2013, Taobao’s 10th anniversary in May, JD.com’s anniversary in June and mid-year promotions from e-commerce companies created more demands for Taobao advertising.

The development of both Sogou search engine and Sohu video drove the increasing revenue of Sohu advertising. Sohu recently launched self-made TV plays, including My Weirdo is Ex and Loser Man, got over 10 million clicks, succeeding in both audience rating and reputation. Meanwhile, self-made TV plays also work as new motivations to improve user base, user attention and revenue of advertising.

Alibaba Increase Traffic by Cooperation With Sical media weibo and search engine Baidu

Alibaba Increase Traffic by Cooperation With Sina Weibo and Baidu

Buying a stake in Sina Weibo and resuming keyword ads on Baidu indicates that, Alibaba may further increase users imported from web search and social network site. According to latest data of iUserTracker, an internet user behavior measurement product launched by iResearch, users who jumped from Sina Weibo to Taobao increased in May 2013, and Weibo became new traffic source of Etao. For Alibaba increased input in search, its traffic from Baidu experienced substantial growth.

In early May, Sina Weibo opened to Taobao diamond booth. Retailers on Taobao.com could take part in the bidding for ads position on Sina Weibo through Taobao diamond ads background system, and paid advertising cost per thousand. According to the data, users jumped from Sina Weibo to Taobao in May hit 2 million, reaching a record, much higher than its peak on November 11th, 2012. Above all, Sina Weibo got some achievements in e-commercialization and showed strong traffic monetization.

Besides Taobao, Etao, another member of Alibaba, also got through to traffic of Sina Weibo. The ads positions of Taobao can be found at the right and the bottom of Sina Weibo page, some of which can automatically jump to search interface of Etao after being clicked. The data of Etao shows that, Sina Weibo is not main traffic source for Etao in March and April of 2013. However, Etao users from Sina Weibo soared to 202,000 in May. Furthermore, its users from Baidu increased month by month. Thus Baidu strengthened its position as the second largest traffic source of Etao, which was supposed to be connected with its cooperation with Alibaba.

iResearch views that, firstly, social networking services (SNS) under Taobao doesn’t get desired results while Sina Weibo is expected to fill in the gap. It can be seen that both parties have strong integration demands and there is more imagination for the cooperation with high user acceptability. Secondly, now websites and software services under Alibaba cover over 80% of China netizens, while user base of single website still have huge room to increase. Thirdly, Alibaba import users frequently through web search and social network site, further strengthening its monopoly power.

 

Chinese mobile video grows fast Chiense youtube-youku hits 200m Daily Mobile Views

Chinese mobile video grows fast Chiense youtube-youku is No one

Mobile video gets massive: China’s Youku hits 200m Daily Mobile Views

It’s mobile, mobile, mobile with China’s video sites these days as they chase China’s middle-income web users onto tablets and smartphones. Today Youku (NYSE:YOKU) has revealed some of its usually private iResearch data to show that its site, thought to be the largest in China, had 14 million daily unique mobile visitors in June. The company claims that’s more mobile viewership than two of its main rivals combined – iQiyi’s 7.9 million, and PPS’s six million.

Both iQiyi and PPS are run by Baidu, China’s top search engine, so Youku seems to be cocking a snook at its giant rival.

180-million hours of mobile videos in one month

 

Youku mobile views

Youku says 180 million hours of videos were watched on mobile devices in June, both in the browser and in Youku’s cross-browser apps. Those Youku apps were fired up a total of 1.3-billion times last month.

Youku also pointed out that it is seeing 200 million daily mobile views in July, up from the 150-million figure it told us in May, and representing 100 percent growth in that statistic since January 2013.

China has an estimated 261-million active smartphones and tablets right now, so video-streaming sites, with their mix of user-generated and licensed TV series and movie content, are keen not to be left behind by increasingly mobile viewers.

Source: Tech in Asia