China Mobile SNS Traffic Significantly Increases in Q2 2013

The penetration of social networking services (SNS) exceeded 90% on PC in Q2 2013, entering a mature development stage. Overall, mobile SNS traffic increased dramatically. Especially, the traffic of microblog and SNS has obviously transferred to mobile app, even microblog app rose over 40% traffic. The monthly time spent on WeChat reached 440 million hours in May 2013, taking the first place in the SNS Apps rankings and followed by Sina Weibo.

According to the iUserTracker measurement data, SNS penetration in Internet users reached 93.9% in May 2013, ranking the fourth after instant messaging, online video and searching service among the main internet services on PC. Monthly unique visitors of SNS hit 441 million, up 1.1% from a year ago, leading the growth rates of Top 5 Internet services. Generally speaking, traffic of PC internet services experienced stable growth and SNS entered a mature development stage.

Mobile SNS app traffic grew significantly in Q2 2013, completely different from PC SNS traffic.. Comparing with August 2012, the monthly time spent on SNS App increased 77.7%, but monthly time spent on PC SNS decreased 34.3% in May 2013. According to iResearch analysis, PC SNS witnesses a robust development on mobile. More time spent is split to SNS App from PC SNS.

According to iUserTracker and mUserTracker measurement data, as two most important sub category services, the traffic of both SNS and Microblog was shifted to their app in different degree. In May 2013, monthly time spent on PC microblog and microblog app shared 59% and 41% respectively, while monthly time spent on PC SNS and SNS App accounted for 74% and 26% respectively. In accordance with the analysis of iResearch, microblog stream could be better combined with mobile devices, improving user browsing experience in fragment times. At the same time, the media attribution of microblog satisfies the users’ demand of obtaining information anywhere and anytime. On the other hand, SNS has more functions such as photo album, blog, game and applications. Therefore, users prefer browsing social networking website via PC.

In accordance with mUserTracker measurement data, the monthly time spent of WeChat reached 440 million hours in May 2013, increased 2.5 times compared with the 130 million hours in August 2012 and topped all SNS Apps. Sina Weibo followed with the 170 million hours’ monthly time spent, up 49.3% in contrast with August 2012. iResearch considers WeChat as a comprehensive SNS product with media and social attributions rather than a simply instant messaging product，with the constant improvement of the product form. The opening of public platform and the active friend circle also promoted the user viscidity of WeChat. In the future, WeChat will exert its influence on the SNS.

Merger and Multiscreen Hot in China Online Video Market

In Q2 2013, revenue of China online video hit 2.85 billion Yuan, up 43.0% compared with Q2 2012 and 30.6% compared with Q1 2013. Under the integration of the online video industry, the market share of mainstream video companies was expected to further rise.

Revenue of China Online Video Market

In Q2 2013, China online video industry attained 2.85 billion Yuan, growing 43.0% YoY and 30.6% QoQ. In this quarter, growth of online video market revenue was attributed to increasing of online video advertising revenue which is driven by rising advertisers.

Along with the popularity of smart devices, Netizen gradually shifted from PC to mobile device. Major video companies took mobile video as the strategy focus.

Online Video Advertising Revenue

In Q2 2013, advertising revenue of China online video industry was 2.14 billion Yuan, up 49.0% YoY and 39.0% QoQ. The advertising revenue still accounted for the largest share in the online video industry, up to 75.2%.

iResearch thinks that, the rapid growth of online video advertising market reflected that the media value of online video companies was increasing. In the future, the growth engines of online video advertising market will be the growth of advertising price, the improvement of advertising selling rate in the second tier and below cities as well as the growth of mobile video advertising sales.

Online Video on PC vs. Mobile Device

In May 2013, the share of online video on mobile devices was 8.8% by effective viewing duration, up 50% from August 2012.

At present, the PC is still the major channel for online video viewing. But the quick rising share of mobile online video by effective viewing duration showed that users had developed into the habit of viewing online video on mobile devices. Furthermore, it would continue rise rapidly in the future.

In Q2 2013, the top three industries by their spending on online PC video advertising are food & beverage, cosmetics & toiletries and transportation, sharing 22.9%, 17.1% and 10.5% respectively. Meanwhile, the cosmetics & toiletries advertiser’s expense on mobile video advertising accounted for 64.9%, much higher than advertisers from other industries.

At the current stage, compared with the advertisers on PC, the types of mobile video advertisers are relatively fewer. Therefore, mobile online video advertiser market is expected to be explored.

According to iResearch analysis, as online video industry enters the frequent merger & acquisition period, there will be more merger & acquisition cases since the merger of iQIYI and PPS. Youku Tudou, iQIYI & PPS, LeTV, Sohu Video (tv.sohu.com), Tencent Video (v.qq.com), PPTV will be the major players in the online video market. Besides, mobile video brought some new uncertain factors and the competition pattern of mobile video maybe quite different from PC video.

Chinese Amazon Facebook connect user accounts

                           Alibaba, Sina Weibo to Link User Accounts

China’s largest e-commerce firm Alibaba Group and popular social networking service Sina Weibo announced Thursday that they will integrate their user accounts starting from Monday to facilitate Weibo users’ purchases on Alibaba’s online marketplace taobao.com.

This is the latest development in the bilateral cooperation after Alibaba acquired an 18 percent stake in Sina Weibo for $586 million on April 29.

The two platforms’ user account systems will be interconnected starting August 5, which means Alibaba and Taobao users can use their accounts to log on to both platforms, the two companies said in a media briefing held in Beijing.

Meanwhile, products sold on taobao.com will be displayed on Sina Weibo in a more detailed way, including photos, prices, store credit ratings and a “Buy” button instead of just a link to the product purchase page, said Cheng Yu, general manager of Sina Weibo’s commercial product department.

By clicking the “Buy” button, Weibo users can directly purchase products from taobao.com, he said.

“The cooperation will speed up Sina Weibo’s commercialization, and help Alibaba socialize its e-commerce business,” Ding Daoshi, deputy managing editor of IT website sootoo.com, told the Global Times.

Sina Corp is expected to gain $40-50 million from Taobao merchants’ advertisements in the fiscal fourth quarter of this year, Deutsche Bank said in a research note in July.

During the period, Sina Weibo could contribute $136 million in revenue to Sina Corp, accounting for 21 percent of total revenue, the bank estimated.

The two Internet giants’ latest move will affect the business of some third-party shopping portals such as meilishuo.com and mogujie.com, where Taobao retailers share their product information, Ding said.

“Taobao merchants will prefer to advertise on Weibo, due to its large user base,” he noted.

Sina Weibo had 536 million registered users by the end of March. Some of them expressed concerns about increasing spam advertisements and information security.

“I found Sina Weibo automatically sent me advertisements in accordance with my interests following the April deal. I am afraid there will be more junk ads in the future,” Luo Ling, a 29-year-old Weibo user in Shanghai, told the Global Times Thursday.

Source: Global Times

China’s Top Ten Internet Services in 2013

According to the latest data of iUserTracker, a user online behavior measurement system launched by iResearch,, the top three internet services by unique visitors per day were website navigation, webpage search and comprehensive video in May, 2013. Website navigation ranked first with the unique visitors per day of 128 million and penetration rate of 53.1%. Webpage search followed closely in the second place with the unique visitors per day of 126 million and penetration rate of 52.2%. And comprehensive video was listed as the third with the unique visitors per day of 98 million and penetration rate of 40.6%.

Shown by the latest data of iUserTracker, the top three internet services with effective viewing duration were comprehensive video, broadband video and social networking service (SNS) in May, 2013. The effective viewing duration of these three accounted for 38.7% of the effective viewing duration of all internet services. The effective viewing durations of comprehensive video, broadband video and SNS were 1.66, 1.04 and 0.64 billion hours respectively.

China social media ChineseFacebook Weibo, WeChat, Highlight Advantages of SNS Apps on Mobile Devices 2013

In Q1 2013, development of social network services (SNS) on PC and app was obviously different. SNS on PC entered the stable development stage and took the leading position among China major internet services by unique visitors, the growth of which was in conformance with other major internet services, while the viewing duration saw decrease due to decreased use of social network services on PC. Nevertheless, both the unique visitors and viewing duration of main SNS apps were in obvious upward trend.

SNS on PC developed stably with the penetration rate close to traditional internet services.

According to the data of iUserTracker, a user online behavior measurement system launched by iResearch, the unique visitors of SNS attained 430 million in Q1 2013 with the penetration rate among the total internet users reaching 94.1%, close to traditional mainstream internet services. As one of main internet services, SNS experienced stable development.

The total viewing duration of SNS decreased with obviously different growth on PC and app in Q1 2013.

As Q1 was the off-season, viewing duration of SNS on PC and app in Q1 2013 experienced seasonal decrease. Compared with August 2012, viewing duration of SNS on PC decreased 39.7% while viewing duration of SNS app increased 44.3% in February. The traffic of SNS shifted from PC to mobile devices apparently. The SNS app developed rapidly.

SNS on PC entered the maturity stage, while SNS app was in the emerging stage. Combined with real-time, portability and privacy of mobile devices, SNS, microblog and community could make their users interact with friend, involve topic and acquire information anytime and anywhere. As a result, the traffic of SNS app rapidly grew and social feature has become one of the main characteristics of the apps at present stage.

Social networking services on PC saw different development and viewing duration of SNS decreased apparently.

The data of iUserTracker, a user online behavior measurement system launched by iResearch, shows the quarterly viewing duration of SNS saw obvious YoY fall, microblog experienced slightly YoY decrease while community and shopping share service witnessed YoY increase. iResearch analyzed that the traffic of QQ zone, Friends, Renren and microblog transferred to mobile devices remarkably. The booming development of vertical and local community promoted the growth of other community services. With the growth of the user viscosity, shopping share service developed rapidly but it only took a relatively small share.

The advantages of WeChat and Weibo on mobile devices were highlighted.

According to the data of iUserTracker, a user online behavior measurement system launched by iResearch, the monthly using duration of WeChat app attained 260 million hours and Weibo reached 130 million hours in February 2013. WeChat and Weibo possessed absolute advantages than other mobile social apps because the both meet the users’ basic social demands of communicating, sharing and getting information. Therefore, WeChat and Weibo posed substantial threats on the using duration of other social apps.

If you want to experience Chinese face book address is here:

http://www.weibo.com

http://www.wechat.com/zh_TW/

2013 Very Funny Pepsi Commercial Chinese Video Tv Advertisement by Kung fu Monks

2013 Very Funny Pepsi Commercial Chinese Video Tv Advertisement by Kung fu Mock

The hotest Chinese new online advertisement generation Huge’s 14 wonderful video works

 

 

 

 

 

 

 

 

2008 Adidas classic Chinese style Advertisement video so cool

Share 2008 Adidas classic Chinese style Advertisement video so cool!

 

 

Leo Chinese youyube youku leader make a video marketing solution for America in 2013

http://www.youku.com which it is Chinese youtube. The leader Leo make a presentation for America about Chinese video marketing solution. Go with  a fluent English. It will be a great help for your Chinese marketing business.

 

 

2013 top 10 Chinese Online Video Marketing Websites

Sincere video marketing is relate to online video websites.

2013 top 10 chinese video websites

here ofer the link of the top 10 chinese online video marketing websites

1.ww.youku.com

2.www.tv.soshu.com

3.www.iqiyi.com

4.http://v.qq.com/

5.www.tudou.com

6.kankan.com

7.http://v.ifeng.com/

8.www.letv.com

9.www.pptv.com

10.http://video.sina.com.cn/tv/

But at the same time, there are still some changes may happen in future.
we cannot sure about which one is still going well.

So about chinese videomarketing websites, go and see!

you can read his chinese versin report here!  http://net.chinabyte.com/272/12436772.shtml